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One Car, 40 Baboons, 10 Long Hours ….

Hyundai set its new family car the ultimate wear and tear challenge this week. Cheeky safari park baboons were let loose on Hyundai’s New Generation i30 hatchback. The car has been specially-designed for families and their ‘little monkeys’ in the back, with extra strong materials used to build the interior, easy wipe plastics, tough fittings and a special high quality steel used for the bodywork.

Baboons from Knowsley, a UK Safari Park were used to simulate the punishment that the children of a typical family subject a car to: jumping up and down on seats, pushing and prodding buttons and opening and closing storage bins. They even checked the durability of cupholders with plastic drinking beakers! Meanwhile, other baboons tested the fabric of seats by eating their lunch in the car and some played with their toys in the i30′s sizeable boot.
10 hours and 40 baboons later the car emerged virtually unscathed. Outside, the paintwork was smeared and scraped, but the hard-wearing paint protected the car from significant scratches and chips.

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